Hunger for His Word

What’s wrong with this?

Today I received an email from a popular “Christian” bookstore. While I was reading it I noticed something major that is missing from the email. This book store is promoting mission trips to different parts of the country to places outside of the country.

So, tell me. What do you think is wrong with this advertisement?

Start the year off right by putting your faith into action.

The New Year is upon us, and [company name removed] has big plans for doing some seriously good works around the globe. And there’s still time for you, your family or small group to join us for one of our exciting trips, even in February!

Take off on February 21st for a five-day adventure in the mountain town of Chichicastenango, Guatemala. The experience of helping to build homes for widows and orphans will be unforgettable – and so will the exhilarating zip-line ride over Lake Atitlan. Or head out on our six-day journey to the Dominican Republic’s oldest city of Santo Domingo, departing on February 28th. Here you will have the chance to improve an orphanage, school or clinic, and to take a thrilling rafting trip down the Yaque del Norte River.

While these are once-in-a-lifetime opportunities to serve Him by serving others, this isn’t our first time around these parts. Our team leaders have eight years of experience guiding missions, so we’ll take care of the details while you focus on enjoying your adventure.

Make this the year you answer the call and embark on the adventure of a lifetime. Become a [name removed].


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  1. Many things. It is being promoted like a vacation get-away (sounded like I was reading a cruise ship or travel brochure) and there is NO Jesus Christ mentioned in this solicitation, i.e., no intent specified to proclaim the Gospel or make Disciples of men, just a cryptic opportunity to serve others whatever that means (and in a Post-Modern Church era it could mean just about anything). I can serve others right here locally who are in need and such could also be the adventure of a lifetime. I don’t need a historic city or an exhilarating zip-line ride over Lake Atitlan. Making Disciples of men locally and to the outer parts of this world.


  2. Maybe the gospel???

  3. Also, what happened to “Soli Deo Gloria”? It appears that the focus here is “an exhilarating zip-line ride, a thrilling rafting trip, and an adventure of a lifetime” What about proclamation of the Gospel, not for an adventure but for “God’s Glory Alone”? Such an adventure sure doesn’t square with being beaten, imprisonment, exiled, or martyrdom for Christ. Of course these types of “adventures” do not sell travel tickets in quite the same way.

  4. or justifying your vacation by calling it a “mission.” Yikes!


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